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#contents
//** Week1 Introduction
//
//Hello class, my name is Yuji Shimojo and I'm 24. I am f...
//
//In my spare time, I enjoy travelling. I've been to Cali...
//
//I also enjoy scuba diving. Okinawa is known as one of t...
** Week1 Chapter 1 [#adc67d3c]
- Question
Discuss:How marketers use interactive and social medial m...
- Response to "Social media"
I agree that social media helps to keep customers coming ...
It is very important to build strong relationships with y...
- Response to "Using interactive media for feedback"
I agree that the advent of online retailers allowed custo...
** Week1 Step of your marketing research project [#b54d76...
- Question
Review Project Description Step I in your syllabus. You w...
- Answer1
"Suunto Oy"
From the top of the mountain to the bottom of the sea.
Suunto Oy is a Finland-based company. The company is a le...
"Suunto D4i Dive Computer"
I chose Suunto D4i, a wrist mounted dive computer, for my...
Company: Suunto Oy~
Website: http://www.suunto.com/~
Product Category: Dive Computer~
Product: Suunto D4i
A dive computer is a device used by scuba divers to avoid...
- Answer2
Thank you for your advice. After I did a quick search, I ...
I changed my product to waterproof digital camera as foll...
Company: Olympus~
Website: http://www.olympusamerica.com/cpg_section/cpg_di...
Category: Waterproof Compact Digital Camera~
Product: Tough TG-620
Olympus is one of the most popular waterproof camera bran...
** Week2 Chapter 5: Perceptual Screens [#d9949613]
- Question
Discuss ways that marketers can break through consumers p...
- Answer
According to the textbook, using certain colors or graphi...
For a pet food line for dogs, I would use the color green...
A method I would use for Olympus TG-620 which I selected ...
** Week2 Chapter 6: Olympus Foreign Markets [#x5dbdd22]
- Question
Using the product you selected for your marketing researc...
- Answer
Without doubt, Olympus is a worldwide company in the area...
In October 2011, the company's accounting scandal was dis...
In order to restore its stakeholders' trust, Olympus has ...
** Week2 Chapter 7: Global marketing strategies [#b374b182]
- Question
Complete the internet exercise #2 on page 230. Visit the ...
Samsung - the Korean-based electronics company - has been...
- Answer
"Global Marketing Strategies"
When I first looked at Samsung website www.samsung.com, I...
That means the company regards regional characteristics a...
It seems to me that the company focuses on BRICs (Brazil,...
On the other hand, Philips www.philips.com/ seems to perc...
Philips has many strategic alliance partners mainly with ...
It seems the company wants to make a family-like impressi...
Sony www.sony.net also places manufacturing sites in BRIC...
** Week3 Chapter 8: Secondary and Primary Data [#m8515a0e]
- Question
Distinguish between secondary and primary data. When shou...
- Answer
According to the textbook, secondary date are information...
Secondary data can be used for understanding market size,...
Olympus is a listed company on the Tokyo Stock Exchange a...
To collect primary data, a reliable method is to ask mark...
Also because the company has online stores (us.buyolympus...
** Week3 Chapter 9: Marketing Profile [#zaf56d19]
- Question
Create a profile of yourself as part of a marketing segme...
- Answer
Geographic Location: Okinawa, Japan
Gender: Male
Age: 24
Race: Asian
Household Type: Single
Income: Middle
Spending Habits: Food and Drink (31%), Savings (19%), Edu...
I just obtained a PADI Advanced Open water Diver License ...
** Week3 Chapter 10: Olympus's Strategic Alliance [#j06c4...
- Question
For your product name a terrific strategic alliance partn...
- Answer
As reported in the media, Sony has offered a capital and ...
However, I don't think the company can be a breakthrough ...
Therefore, I would propose an alliance with TBWA worldwid...
** Week3 Chapter 11: [#n5e6bef5]
- Question
Arm and Hammer extended the life cycle of its baking soda...
- Answer
No answer.
** Case Analysis I 11.1 (p. 371 - 372) [#k6e83e52]
- Question1
Do you think opening retail stores in China is a good mov...
- Answer1
I agree with the idea that opening retail stores in China...
According to Central Intelligence Agency (Since 2011) The...
- Question2
New Balance calls its new retail stores "Experience Store...
- Answer2
New Balance's new retail stores "Experience Stores" defin...
By applying a blue ocean strategy, or a differentiating s...
- References
Central Intelligence Agency (SInce 2011) The World Factbo...
Capgemini & Merrill Lynch (June 22 2011, p.7) World Wealt...
World Bank (July 9 2012) Gross domestic product 2011. Ret...
** Week4 Chapter 12: Olympus's brand name, logo, and pack...
- Question
Developing and managing the brand is the focus of this ch...
- Answer
According to www.olympus-global.com/en/corc/history/story...
As its logo, the blue words "OLYMPUS", used since 1970, g...
At the packaging, the company is making efforts to minimi...
Likewise, Olympus Medical Systems changed the carrying ca...
http://www.olympus.co.jp/jp/csr/environment/transportatio...
Carrying cases made of plastic (before). Retrieved from w...
http://www.olympus.co.jp/jp/csr/environment/transportatio...
Carrying cases made of cardboard (after). Retrieved from ...
** Week4 Chapter 13: Avoiding Channel Conflicts [#u3827a73]
- Question
This chapter focuses its attention on marketing channels ...
- Answer
To avoid channel conflicts, Garmin has wide range of chan...
The company accepts orders from online store, even though...
** Week4 Chapter 14: McDonald's Make Over Efforts [#k7a82...
- Question
Marketers can use retailers, wholesalers and direct marke...
- Answer
In the past, my image of McDonald was high turnover rate ...
Recently, it has changed to relaxing comfortable space in...
Also its coffee quality became better. Actually, McDonald...
For people who bring a PC, McDonald offers a sufficient n...
** Week6 Chapter 15: Kraft v.s. Olympus [#u5c97d1e]
- Question
Compare the product Kraft Macaroni and Cheese ads with th...
- Answer
Kraft Macaroni and Cheese uses many children's favorite c...
According to the text pp. 526, "Another problem arises i...
The company apparently puts in efforts on advertising and...
Olympus used to advertise on TV commercials actively in J...
In my opinion, both Kraft Foods and Olympus focus on publ...
P.S. I like this commercial the best.
http://www.youtube.com/watch?v=RIsnP2Qp_c4
** Week6 Chapter 16: Olympus Celebrity Testimonials [#y83...
- Question
Advertising and public relations must be "gotten" right o...
- Answer
In Japan, Olympus uses actreresses and female figure skat...
An advantage of celebrity testimonials is that advertisem...
On the other hand, a disadvantage is to depend on popular...
Miki Nakatani Official Website (Japanese/English)
http://www.roomsnakatani.com/main.html
Aoi Miyazaki Official Website (Japanese)
http://www.aoimiyazaki.jp/
Asada Sisters Official Website (Japanese)
http://maimao-asada.com/
** Week6 Chapter 17: Olympus PEN's promotion [#yda58477]
- Question
Many companies have moved away from personal selling effo...
- Answer
Some of Olympus PEN's promotions were very interesting. A...
3D helps users to understand the product functions includ...
Another video "[[The PEN Story:http://www.youtube.com/wat...
** Week7 Chapter 18: Global Pricing Strategy - Olympus [#...
- Question
Discuss: How do pricing objectives for a global firm diff...
- Answer
At non-global firms, they are only concerned about whethe...
At global firms, especially if they provide products, the...
Since the camera market is mature, consumers know the ave...
However, if they make a breakthrough with a new function ...
- Side note: four (five) pricing objectives
+ Profitability objectives
+ Volume objectives
+ Meeting competition objectives
+ Prestige objectives
+ Price stability (in international markets)
** Week7 Chapter 19: Skimming vs. Penetration Pricing Str...
- Question
What is the difference between skimming price strategy an...
- Answer
According to the text on pp. 635 - 647, a skimming pricin...
Olympus should apply a skimming pricing strategy because ...
Therefore, Olympus should focuses on middle to high-end c...
** Week8#1: Olympus's new celebrity testimonial? [#o503f4...
- Question
Now it is time to share some of the research you collect ...
- Answer
Olympus has long been famous as an camera maker, so that ...
Just when I was thinking about that, Justin Bieber used O...
http://www.youtube.com/watch?v=Ys7-6_t7OEQ
That is nice for the company for appealing to younger gen...
** Week8#2: Good luck! [#cac995b1]
- Question
Thank you for the great semester. It was fast paced but e...
- Answer
Actually, it was a very hard semester for me because Engl...
Good luck with all of your future goals!
** Case Analysis 1 [#zd149733]
#ref(MRKT310_CaseAnalysis1(NewBalanceExperiencesChina).pdf)
** Case Analysis 2 [#s6ab23a9]
#ref(MRKT310_CaseAnalysis2(Watt’s the Deal).pdf)
** Marketing Plan Project 1 [#i8dedbc4]
#ref(MRKT310_MarketingPlanProject1.pdf)
** Marketing Plan Project 2 [#i0704323]
#ref(MRKT310_MarketingPlanProject2.pdf)
** Webliography [#v7483a21]
- http://www.ama.org
- ''Title:''American Marketing Association
- ''Description:'' A well known marketing organization. Y...
~
- http://www.cim.co.uk
- ''Title:''Chartered Institute of Marketing
- ''Description:'' Professional Marketing Association bas...
~
- http://the-infoshop.com
- ''Title:''The InfoShop
- ''Description:'' Market research information~
~
- http://www.marketresearch.com
- ''Title:''Market Research
- Description: broad source of marketing research topics ...
~
- http://www.umuc.edu/library
- ''Title:''UMUC library
- ''Description:'' Find information for your project: art...
~
- http://www.census.gov/population/www/estimates/metrodef...
- ''Title:''Census Bureau
- ''Description:'' This page allows you to identify defin...
~
- http://www.knowthis.com
- ''Title:''Marketing site
- ''Description:'' Marketing information~
~
- http://owl.english.purdue.edu
- ''Title:''English dept. of Purdue University
- ''Description:'' assistance with writing formats such a...
~
- http://www.uwsp.edu/psych/apa4b.htm
- ''Title:''apa website
- ''Description:'' rules for apa writing style.
** Websites [#g59ce721]
- [[Hoovers:http://www.hoovers.com/]]
- [[Wall Street Journal:http://online.wsj.com/home-page]]
- [[Harvard Business Review:http://hbr.org/]]
- [[Business Week:http://www.businessweek.com/]]
- [[ConsumerReports:http://www.consumerreports.org/cro/in...
終了行:
#contents
//** Week1 Introduction
//
//Hello class, my name is Yuji Shimojo and I'm 24. I am f...
//
//In my spare time, I enjoy travelling. I've been to Cali...
//
//I also enjoy scuba diving. Okinawa is known as one of t...
** Week1 Chapter 1 [#adc67d3c]
- Question
Discuss:How marketers use interactive and social medial m...
- Response to "Social media"
I agree that social media helps to keep customers coming ...
It is very important to build strong relationships with y...
- Response to "Using interactive media for feedback"
I agree that the advent of online retailers allowed custo...
** Week1 Step of your marketing research project [#b54d76...
- Question
Review Project Description Step I in your syllabus. You w...
- Answer1
"Suunto Oy"
From the top of the mountain to the bottom of the sea.
Suunto Oy is a Finland-based company. The company is a le...
"Suunto D4i Dive Computer"
I chose Suunto D4i, a wrist mounted dive computer, for my...
Company: Suunto Oy~
Website: http://www.suunto.com/~
Product Category: Dive Computer~
Product: Suunto D4i
A dive computer is a device used by scuba divers to avoid...
- Answer2
Thank you for your advice. After I did a quick search, I ...
I changed my product to waterproof digital camera as foll...
Company: Olympus~
Website: http://www.olympusamerica.com/cpg_section/cpg_di...
Category: Waterproof Compact Digital Camera~
Product: Tough TG-620
Olympus is one of the most popular waterproof camera bran...
** Week2 Chapter 5: Perceptual Screens [#d9949613]
- Question
Discuss ways that marketers can break through consumers p...
- Answer
According to the textbook, using certain colors or graphi...
For a pet food line for dogs, I would use the color green...
A method I would use for Olympus TG-620 which I selected ...
** Week2 Chapter 6: Olympus Foreign Markets [#x5dbdd22]
- Question
Using the product you selected for your marketing researc...
- Answer
Without doubt, Olympus is a worldwide company in the area...
In October 2011, the company's accounting scandal was dis...
In order to restore its stakeholders' trust, Olympus has ...
** Week2 Chapter 7: Global marketing strategies [#b374b182]
- Question
Complete the internet exercise #2 on page 230. Visit the ...
Samsung - the Korean-based electronics company - has been...
- Answer
"Global Marketing Strategies"
When I first looked at Samsung website www.samsung.com, I...
That means the company regards regional characteristics a...
It seems to me that the company focuses on BRICs (Brazil,...
On the other hand, Philips www.philips.com/ seems to perc...
Philips has many strategic alliance partners mainly with ...
It seems the company wants to make a family-like impressi...
Sony www.sony.net also places manufacturing sites in BRIC...
** Week3 Chapter 8: Secondary and Primary Data [#m8515a0e]
- Question
Distinguish between secondary and primary data. When shou...
- Answer
According to the textbook, secondary date are information...
Secondary data can be used for understanding market size,...
Olympus is a listed company on the Tokyo Stock Exchange a...
To collect primary data, a reliable method is to ask mark...
Also because the company has online stores (us.buyolympus...
** Week3 Chapter 9: Marketing Profile [#zaf56d19]
- Question
Create a profile of yourself as part of a marketing segme...
- Answer
Geographic Location: Okinawa, Japan
Gender: Male
Age: 24
Race: Asian
Household Type: Single
Income: Middle
Spending Habits: Food and Drink (31%), Savings (19%), Edu...
I just obtained a PADI Advanced Open water Diver License ...
** Week3 Chapter 10: Olympus's Strategic Alliance [#j06c4...
- Question
For your product name a terrific strategic alliance partn...
- Answer
As reported in the media, Sony has offered a capital and ...
However, I don't think the company can be a breakthrough ...
Therefore, I would propose an alliance with TBWA worldwid...
** Week3 Chapter 11: [#n5e6bef5]
- Question
Arm and Hammer extended the life cycle of its baking soda...
- Answer
No answer.
** Case Analysis I 11.1 (p. 371 - 372) [#k6e83e52]
- Question1
Do you think opening retail stores in China is a good mov...
- Answer1
I agree with the idea that opening retail stores in China...
According to Central Intelligence Agency (Since 2011) The...
- Question2
New Balance calls its new retail stores "Experience Store...
- Answer2
New Balance's new retail stores "Experience Stores" defin...
By applying a blue ocean strategy, or a differentiating s...
- References
Central Intelligence Agency (SInce 2011) The World Factbo...
Capgemini & Merrill Lynch (June 22 2011, p.7) World Wealt...
World Bank (July 9 2012) Gross domestic product 2011. Ret...
** Week4 Chapter 12: Olympus's brand name, logo, and pack...
- Question
Developing and managing the brand is the focus of this ch...
- Answer
According to www.olympus-global.com/en/corc/history/story...
As its logo, the blue words "OLYMPUS", used since 1970, g...
At the packaging, the company is making efforts to minimi...
Likewise, Olympus Medical Systems changed the carrying ca...
http://www.olympus.co.jp/jp/csr/environment/transportatio...
Carrying cases made of plastic (before). Retrieved from w...
http://www.olympus.co.jp/jp/csr/environment/transportatio...
Carrying cases made of cardboard (after). Retrieved from ...
** Week4 Chapter 13: Avoiding Channel Conflicts [#u3827a73]
- Question
This chapter focuses its attention on marketing channels ...
- Answer
To avoid channel conflicts, Garmin has wide range of chan...
The company accepts orders from online store, even though...
** Week4 Chapter 14: McDonald's Make Over Efforts [#k7a82...
- Question
Marketers can use retailers, wholesalers and direct marke...
- Answer
In the past, my image of McDonald was high turnover rate ...
Recently, it has changed to relaxing comfortable space in...
Also its coffee quality became better. Actually, McDonald...
For people who bring a PC, McDonald offers a sufficient n...
** Week6 Chapter 15: Kraft v.s. Olympus [#u5c97d1e]
- Question
Compare the product Kraft Macaroni and Cheese ads with th...
- Answer
Kraft Macaroni and Cheese uses many children's favorite c...
According to the text pp. 526, "Another problem arises i...
The company apparently puts in efforts on advertising and...
Olympus used to advertise on TV commercials actively in J...
In my opinion, both Kraft Foods and Olympus focus on publ...
P.S. I like this commercial the best.
http://www.youtube.com/watch?v=RIsnP2Qp_c4
** Week6 Chapter 16: Olympus Celebrity Testimonials [#y83...
- Question
Advertising and public relations must be "gotten" right o...
- Answer
In Japan, Olympus uses actreresses and female figure skat...
An advantage of celebrity testimonials is that advertisem...
On the other hand, a disadvantage is to depend on popular...
Miki Nakatani Official Website (Japanese/English)
http://www.roomsnakatani.com/main.html
Aoi Miyazaki Official Website (Japanese)
http://www.aoimiyazaki.jp/
Asada Sisters Official Website (Japanese)
http://maimao-asada.com/
** Week6 Chapter 17: Olympus PEN's promotion [#yda58477]
- Question
Many companies have moved away from personal selling effo...
- Answer
Some of Olympus PEN's promotions were very interesting. A...
3D helps users to understand the product functions includ...
Another video "[[The PEN Story:http://www.youtube.com/wat...
** Week7 Chapter 18: Global Pricing Strategy - Olympus [#...
- Question
Discuss: How do pricing objectives for a global firm diff...
- Answer
At non-global firms, they are only concerned about whethe...
At global firms, especially if they provide products, the...
Since the camera market is mature, consumers know the ave...
However, if they make a breakthrough with a new function ...
- Side note: four (five) pricing objectives
+ Profitability objectives
+ Volume objectives
+ Meeting competition objectives
+ Prestige objectives
+ Price stability (in international markets)
** Week7 Chapter 19: Skimming vs. Penetration Pricing Str...
- Question
What is the difference between skimming price strategy an...
- Answer
According to the text on pp. 635 - 647, a skimming pricin...
Olympus should apply a skimming pricing strategy because ...
Therefore, Olympus should focuses on middle to high-end c...
** Week8#1: Olympus's new celebrity testimonial? [#o503f4...
- Question
Now it is time to share some of the research you collect ...
- Answer
Olympus has long been famous as an camera maker, so that ...
Just when I was thinking about that, Justin Bieber used O...
http://www.youtube.com/watch?v=Ys7-6_t7OEQ
That is nice for the company for appealing to younger gen...
** Week8#2: Good luck! [#cac995b1]
- Question
Thank you for the great semester. It was fast paced but e...
- Answer
Actually, it was a very hard semester for me because Engl...
Good luck with all of your future goals!
** Case Analysis 1 [#zd149733]
#ref(MRKT310_CaseAnalysis1(NewBalanceExperiencesChina).pdf)
** Case Analysis 2 [#s6ab23a9]
#ref(MRKT310_CaseAnalysis2(Watt’s the Deal).pdf)
** Marketing Plan Project 1 [#i8dedbc4]
#ref(MRKT310_MarketingPlanProject1.pdf)
** Marketing Plan Project 2 [#i0704323]
#ref(MRKT310_MarketingPlanProject2.pdf)
** Webliography [#v7483a21]
- http://www.ama.org
- ''Title:''American Marketing Association
- ''Description:'' A well known marketing organization. Y...
~
- http://www.cim.co.uk
- ''Title:''Chartered Institute of Marketing
- ''Description:'' Professional Marketing Association bas...
~
- http://the-infoshop.com
- ''Title:''The InfoShop
- ''Description:'' Market research information~
~
- http://www.marketresearch.com
- ''Title:''Market Research
- Description: broad source of marketing research topics ...
~
- http://www.umuc.edu/library
- ''Title:''UMUC library
- ''Description:'' Find information for your project: art...
~
- http://www.census.gov/population/www/estimates/metrodef...
- ''Title:''Census Bureau
- ''Description:'' This page allows you to identify defin...
~
- http://www.knowthis.com
- ''Title:''Marketing site
- ''Description:'' Marketing information~
~
- http://owl.english.purdue.edu
- ''Title:''English dept. of Purdue University
- ''Description:'' assistance with writing formats such a...
~
- http://www.uwsp.edu/psych/apa4b.htm
- ''Title:''apa website
- ''Description:'' rules for apa writing style.
** Websites [#g59ce721]
- [[Hoovers:http://www.hoovers.com/]]
- [[Wall Street Journal:http://online.wsj.com/home-page]]
- [[Harvard Business Review:http://hbr.org/]]
- [[Business Week:http://www.businessweek.com/]]
- [[ConsumerReports:http://www.consumerreports.org/cro/in...
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